Alberts asked for a personal blog, but he was not looking for just another boring blog, he specifically asked for some out-of-the-box thinking. His goal was to design a user experience based on art, where form and function are perfectly balanced.
Everything is there for a reason and there is no decoration per se. Animations and transitions make the overall experience smooth and pleasing to the eyes.
We first designed the brand, style guidelines and then wireframed, developed and designed the website.